Several things struck me from this volume. One of them was the completely unrepentant manner the TV network representative dealt with the badly botched Florida call on election night. Every indication is that the media in future elections will continue to rely on the same pseudoscientific models that led to more than one mistaken call that night -- rather than relying on the actual results, which are really the only story one should follow.

Other revelations from this book will fascinate political junkies: why Karl Rove says Bush lost Iowa, how Al Gore's handlers tried to test ad hominem attacks on Bush in focus groups, why Clinton never really campaigned with Gore. Sure -- none of these revalations are juicy enough to make the pages of the National Enquirer, but they are nonetheless an impressive addition to our body of knowledge about how political campaigns are planned and executed at the highest levels.