Multicultural Marketing

Multicultural Marketing

Media:Hardcover
Author:Alfred L. Schreiber, Barry Lenson
Publisher:McGraw-Hill
Release date:11 December, 2000
List price:$34.95
Our price: that is 100% off!

Multicultural Marketing

Average rating: Stars
Stars valuable resource
A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.
Multicultural Marketing - Alfred L. Schreiber, Barry Lenson
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